Company adds Brittni Snidle and Alison Wittels as Account Executives Black Twig Marketing & Communications, LLC, a leading St. Louis-based public relations and marketing firm, announces Brittni Snidle and Alison Wittels have joined the company as Account Executives. Snidle and Wittels will focus on clients in health care and the public sector. "We are thrilled [...]
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A consistent and thoughtful social media presence allows both business-to-business and business-to-consumer brands to engage with target audiences effectively on a local and national level. To measure effectiveness, brands record and analyze data, including post reach and engagement, to identify what aspects of its shared media strategy are appealing to online and social audiences. The [...]
The PESO model of public relations includes paid, earned, owned and shared media. While each has an important role in an integrated and successful PR strategy, shared media may be the most easily accessible avenue for target audiences to learn about your brand and keep up with company news. Shared media is content posted on [...]
On April 1, Black Twig celebrated its 10th anniversary of client service. While there is a decade worth of progress and great memories, the past year has been an exciting time for our staff, especially with our March announcement of new ownership. Partners Stephanie Flynn and Tom Gatti and newly named partners Nick Benedick and [...]