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So far btcllc has created 90 blog entries.

Social Media and Authenticity

A consistent and thoughtful social media presence allows both business-to-business and business-to-consumer brands to engage with target audiences effectively on a local and national level. To measure effectiveness, brands record and analyze data, including post reach and engagement, to identify what aspects of its shared media strategy are appealing to online and social audiences. The [...]

Four Benefits of Shared Media

The PESO model of public relations includes paid, earned, owned and shared media. While each has an important role in an integrated and successful PR strategy, shared media may be the most easily accessible avenue for target audiences to learn about your brand and keep up with company news. Shared media is content posted on [...]

Black Twig Celebrates a Decade of Client Service

On April 1, Black Twig celebrated its 10th anniversary. While there is a decade worth of progress and great memories, the past year has been an exciting time for our staff, especially with our March announcement of new ownership. Partners Stephanie Flynn and Tom Gatti and newly named partners Nick Benedick and Lauren Freinberg joined [...]

What is “Owned” Media?

There are four types of content according to the now widely accepted PESO model of public relations: Paid, Earned, Shared and Owned. The value of shared and earned media is discussed frequently by PR professionals; third-party validation of your product, service or idea adds credibility to your message that your target audience can engage with [...]