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So far btcllc has created 91 blog entries.

What is “Owned” Media?

There are four types of content according to the now widely accepted PESO model of public relations: Paid, Earned, Shared and Owned. The value of shared and earned media is discussed frequently by PR professionals; third-party validation of your product, service or idea adds credibility to your message that your target audience can engage with [...]

The Evolution of the Press Release

The press release, documented to have originated in the early 1900s, has not changed much over time. The format is easily recognizable, including a headline, subheadline and dateline; and the purpose – to get a message proactively in the hands of journalists – continues to be an effective way to promote company accomplishments and address [...]

How to Maximize the Value of Media Opportunities

An interview with a member of the media is one of the only opportunities for a company spokesperson to share messaging directly with an audience in his or her own words. This can be a blessing or a curse depending on the wording and mannerisms used by the spokesperson. The following is a list of [...]

How to Tell a Story Through Your Company’s Data

The unique, proprietary data that your business uses on a daily basis can be an extremely valuable marketing tool. By analyzing the data your company has collected, you can uncover trends in industry developments and customer feedback. Repurposing this information into useful content for your consumers and industry peers will appeal to a wider audience [...]