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So far btcllc has created 90 blog entries.

The Evolution of the Press Release

The press release, documented to have originated in the early 1900s, has not changed much over time. The format is easily recognizable, including a headline, subheadline and dateline; and the purpose – to get a message proactively in the hands of journalists – continues to be an effective way to promote company accomplishments and address [...]

How to Maximize the Value of Media Opportunities

An interview with a member of the media is one of the only opportunities for a company spokesperson to share messaging directly with an audience in his or her own words. This can be a blessing or a curse depending on the wording and mannerisms used by the spokesperson. The following is a list of [...]

How to Tell a Story Through Your Company’s Data

The unique, proprietary data that your business uses on a daily basis can be an extremely valuable marketing tool. By analyzing the data your company has collected, you can uncover trends in industry developments and customer feedback. Repurposing this information into useful content for your consumers and industry peers will appeal to a wider audience [...]

Three Things You Should Know About Influencer Marketing

While the strategies used to implement an effective influencer marketing campaign will differ by industry and company, influencers are an effective way to reach audiences with an authentic and credible voice. Cutex Brands recently partnered with celebrity manicurist Mar Y Soul for a media tour and received great feedback from beauty industry publications. Influencer marketing [...]