How to Maximize the Value of Media Opportunities

An interview with a member of the media is one of the only opportunities for a company spokesperson to share messaging directly with an audience in his or her own words. This can be a blessing or a curse depending on the wording and mannerisms used by the spokesperson. The following is a list of [...]

The Benefits of Social Media for Your Business

Developing an effective social media strategy has become important to the success of almost every business. A strong online presence establishes a brand as relevant and allows customers to directly connect with the company in a convenient way. The reasons why most companies use social media include the following: Customer connection. Social media allows brands [...]

Dominating the Market with Media Placements

The more visibility a brand has, the more profitable and trusted it will be. In fact, 90 percent of consumers will trust recommendations from people they know, and only 41 percent will trust advertisements*. To gain credibility with customers, it's vital for businesses to reach out to third party sources. Media placements are so valuable [...]

Developing Thought Leadership

Thought leadership is a vital element of an organization or business. However, it is one of the most misunderstood phrases in the business world today. So, what is thought leadership? More importantly, what can it do for your business and how do you develop it? Let's start with defining thought leadership. According to Michael Brenner*, [...]