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News 2016-10-17T11:30:28+00:00

NEWS

Social Media and Authenticity

A consistent and thoughtful social media presence allows both business-to-business and business-to-consumer brands to engage with target audiences effectively on a local and national level. To measure effectiveness, brands record and analyze data, including post [...]

Four Benefits of Shared Media

The PESO model of public relations includes paid, earned, owned and shared media. While each has an important role in an integrated and successful PR strategy, shared media may be the most easily accessible avenue [...]

What is “Owned” Media?

There are four types of content according to the now widely accepted PESO model of public relations: Paid, Earned, Shared and Owned. The value of shared and earned media is discussed frequently by PR professionals; [...]

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