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News 2016-10-17T11:30:28+00:00

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What is “Owned” Media?

There are four types of content according to the now widely accepted PESO model of public relations: Paid, Earned, Shared and Owned. The value of shared and earned media is discussed frequently by PR professionals; [...]

The Evolution of the Press Release

The press release, documented to have originated in the early 1900s, has not changed much over time. The format is easily recognizable, including a headline, subheadline and dateline; and the purpose – to get a [...]

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