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News 2017-06-01T12:45:19+00:00

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Four Benefits of Shared Media

The PESO model of public relations includes paid, earned, owned and shared media. While each has an important role in an integrated and successful PR strategy, shared media may be the most easily accessible avenue [...]

What is “Owned” Media?

There are four types of content according to the now widely accepted PESO model of public relations: Paid, Earned, Shared and Owned. The value of shared and earned media is discussed frequently by PR professionals; [...]

The Evolution of the Press Release

The press release, documented to have originated in the early 1900s, has not changed much over time. The format is easily recognizable, including a headline, subheadline and dateline; and the purpose – to get a [...]

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