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Creating Killer Content

Producing great content is more than just SEO While at the Midwest Digital Marketing Conference (MDMC) in St. Louis, one of the most useful and educational presentations was from Julie Ewald, CEO and creative director at Impressa Solutions LLC. She educated the audience on how to produce “killer content” and maximize your ROI. According to [...]

Creating Killer Content2019-08-06T16:39:26-05:00

Implementing a Cross-Channel Marketing Strategy for B2B

With the marketing umbrella quickly evolving to digital platforms, the traditional approach is losing its effectiveness. For B2B companies, this could make communicating with a potential customer even more difficult. Luckily, there’s a seamless tactic to connect with customers through different channels. Cross-channel marketing mixes and matches different channels to deliver a smoother customer experience, [...]

Implementing a Cross-Channel Marketing Strategy for B2B2019-07-08T12:56:13-05:00

Websites – Who are they for?

You already know that every company or brand should have a website, but do you know if yours is optimized for business success? If not, it’s time for a change. So, now what? A few pieces of information to sort out: Why do I need a new website? What’s the purpose? Am I trying keep [...]

Websites – Who are they for?2019-05-08T19:24:33-05:00

Social Media Strategies That Work: Success Stories

Cutex Instagram Instagram is a good social media platform for brands and companies looking to engage a consumer audience base by aligning visuals with the interest of target consumers. For Cutex Brands, a leading producer of nail care products since 1911, Black Twig saw an opportunity to harness the power of Instagram’s visual [...]

Social Media Strategies That Work: Success Stories2019-02-19T10:05:37-05:00