Social Media Strategy Part Two: Engaging with Users

Once you determine which platforms to use, it is important to engage and listen to your fans. If you stick to publishing and skip engagement, you will miss out on an opportunity to organically grow your following by interacting with fans and reaching new audiences. Responding to questions and comments is a great way to [...]

Social Media Strategy Part Two: Engaging with Users 2017-08-23T08:23:04+00:00

Social Media Strategy Part One: Platforms and Engagement

Over the last ten years, social media has drastically changed the way in which people live their lives. How people learn about new brands/products, interact with companies and shop, are all influenced by the power of social media. Leveraging the power of content and social media marketing can help elevate your audience and business in [...]

Social Media Strategy Part One: Platforms and Engagement 2017-08-23T08:15:34+00:00

How to Maximize the Value of Media Opportunities

An interview with a member of the media is one of the only opportunities for a company spokesperson to share messaging directly with an audience in his or her own words. This can be a blessing or a curse depending on the wording and mannerisms used by the spokesperson. The following is a list of [...]

How to Maximize the Value of Media Opportunities 2016-10-17T11:30:30+00:00

The Benefits of Social Media for Your Business

Developing an effective social media strategy has become important to the success of almost every business. A strong online presence establishes a brand as relevant and allows customers to directly connect with the company in a convenient way. The reasons why most companies use social media include the following: Customer connection. Social media allows brands [...]

The Benefits of Social Media for Your Business 2016-10-17T12:08:34+00:00