News & Insights
The Power of Video and How it Can Elevate Your Marketing Efforts
Black Twig2024-04-11T09:40:19-05:00April 11th, 2024|social media|
From capturing audience attention to fostering emotional connections, learn how embracing video content can set your brand apart in today's crowded digital landscape.
The Highs and Lows of 2024 Super Bowl Commercials
Black Twig2024-02-13T16:15:32-06:00February 13th, 2024|media relations|
As the Super Bowl kicked off, so did the $7 million 30-second commercials. Celebs like Beyoncé strutted, but not every ad scored. The Black Twig office gives its take on the night's hits and misses.
2024 Trends and Predictions
Black Twig2023-12-19T14:50:10-06:00December 19th, 2023|strategic planning|
As 2023 comes to an end, the team at Black Twig took the time to dust off their crystal balls and look at what we think the upcoming year has in store for the Marketing and PR Industry.
Using Community Relations to Amplify Business Impact
Black Twig2023-11-21T15:30:39-06:00November 21st, 2023|strategic planning|
In the heart of every thriving business lies a core truth: You are only as strong as the communities you serve. At Black Twig, we believe a thoughtful community relations plan is not just corporate responsibility but a strategic business pillar that propels growth and personal development.
Earned Media Opportunities
Black Twig2023-10-17T16:33:32-05:00October 17th, 2023|media relations|
We love earned media at Black Twig. There is nothing that influences potential buyers quite like third-party validation and endorsement. The secret sauce is finding ways to earn that media exposure without having to buy an ad.
The Importance of Calls to Action
Black Twig2023-09-19T09:01:37-05:00September 19th, 2023|strategic planning|
Learn more. Read more. Get the details. Calls to action are standard practice, but that doesn’t mean they have to be expected. Find out if your calls to action are cutting it in our latest blog.
