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What is PR and Why Does it Matter?

It’s a question that we are asked many times: “So, what exactly is public relations?” Public relations, or PR, is the art of sharing your brand or company’s story so your customers, partners and [...]

LinkedIn: A Platform on the Rise

While most businesses have focused on Facebook, Twitter and Instagram as the main social media tools to promote their messaging, LinkedIn is now becoming a vital channel as well, especially for business-to-business companies and [...]

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