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News 2017-06-01T12:45:19+00:00

NEWS

Social Media and Authenticity

A consistent and thoughtful social media presence allows both business-to-business and business-to-consumer brands to engage with target audiences effectively on a local and national level. To measure effectiveness, brands record and analyze data, including post [...]

Four Benefits of Shared Media

The PESO model of public relations includes paid, earned, owned and shared media. While each has an important role in an integrated and successful PR strategy, shared media may be the most easily accessible avenue [...]

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