Consistent Branding for B2B Matters

A brand is the company’s face, reputation and identity and is the first impression made on both current and potential customers. But what exactly is a brand? Branding is defined as “the process of creating a unique name and image in a customer’s mind.” Therefore, a successful branding strategy results in brand equity, the value [...]

Consistent Branding for B2B Matters 2017-06-19T17:19:10+00:00

Black Twig Marketing & Communications Announces New Staff

Company adds Samantha Holsten as Account Coordinator ST. LOUIS (June 13, 2017)— Black Twig Marketing & Communications, LLC, a leading St. Louis-based public relations and marketing firm, announces Samantha Holsten has joined the company as an Account Coordinator. Holsten will focus on clients in the business-to-business and event marketing divisions. "We are fortunate to have [...]

Black Twig Marketing & Communications Announces New Staff 2017-06-13T10:27:06+00:00

How to Budget for PR When You’re Spending on Advertising

Public Relations and Advertising are two very different practices, yet they share one common goal: generate exposure for a company or brand. Maintaining that consistent presence is critical for brand recognition, which is why spending money on traditional advertising is an attractive tactic to motivate people to buy a company’s product or service. As a [...]

How to Budget for PR When You’re Spending on Advertising 2017-04-13T07:57:48+00:00