How to Budget for PR When You’re Spending on Advertising

Public Relations and Advertising are two very different practices, yet they share one common goal: generate exposure for a company or brand. Maintaining that consistent presence is critical for brand recognition, which is why spending money on traditional advertising is an attractive tactic to motivate people to buy a company’s product or service. As a [...]

We’ve got a media hit!!…… now what?

Perhaps it was an important company announcement on a news website? Maybe it was an interview about your product offering or company growth in a print magazine? It could be a TV spot or a radio roundtable on an industry topic or trend? There are many different ways to get in front of the media [...]

Black Twig Marketing & Communications Announces New Staff

Company adds Brittni Snidle and Alison Wittels as Account Executives Black Twig Marketing & Communications, LLC, a leading St. Louis-based public relations and marketing firm, announces Brittni Snidle and Alison Wittels have joined the company as Account Executives. Snidle and Wittels will focus on clients in health care and the public sector. "We are thrilled [...]