News & Insights
Turning Earned Media into Long-Term Marketing Assets
Rafael Gomez2026-02-18T14:07:56-06:00February 18th, 2026|Uncategorized|
Earned media is more than exposure; it’s third-party validation that builds authority and credibility. Instead of treating a media “hit” as a one-time promotion, you can transform it into website authority content, a social media series, a conference sales tool, and a client engagement opportunity. These actionable strategies extend the shelf life of your media coverage and maximize its ROI.
The Ins and Outs of Digital Marketing in 2026
Black Twig2026-01-12T14:51:39-06:00January 12th, 2026|strategic planning|
Digital marketing in 2026 is already showing its hand. The platforms are shifting, audiences are more selective, and the tactics that once drove quick wins are losing their edge. What’s rising to the top instead is a more thoughtful approach that prioritizes clarity, connection, and long-term impact over noise. These ins and outs highlight where digital marketing is headed and how to stay ahead of the curve.
Breaking Down On Brand with Jimmy Fallon
Black Twig2025-12-17T15:12:57-06:00December 16th, 2025|strategic planning|
Recently, we asked our team to tune in to On Brand with Jimmy Fallon, a high-pressure competition where marketing creatives pitch real campaigns under tight deadlines. Let's get the BT Teams' thoughts on how things went down.
Association Management: How Outsourced Teams Can Build a Stronger Association Brand
Black Twig2025-11-14T13:26:20-06:00November 14th, 2025|association management|
Associations come in all shapes and sizes, but one thing they often share is the weight of day-to-day operations. From administrative tasks to member outreach and growth initiatives, even the strongest boards can feel stretched thin, especially when volunteer leaders are juggling responsibilities.
What is PR, and When Should I Engage an Agency?
Black Twig2025-10-20T15:19:38-05:00October 20th, 2025|media relations|
Standing out in today’s information-driven world requires more than just offering a great product or service – it demands a strategic approach to communication and storytelling.
Meet The Staff – Creatives on Creatives
Black Twig2025-10-02T16:18:45-05:00October 1st, 2025|graphic design, social media|
Ever wonder what it’s like to work in the creative field? Take a listen to what Rebecca and Rafael have to say on the subject.
