web analytics

Creating Killer Content

Producing great content is more than just SEO While at the Midwest Digital Marketing Conference (MDMC) in St. Louis, one of the most useful and educational presentations was from Julie Ewald, CEO and creative director at Impressa Solutions LLC. She educated the audience on how to produce “killer content” and maximize your ROI. According to [...]

Creating Killer Content2019-08-06T16:39:26-05:00

Implementing a Cross-Channel Marketing Strategy for B2B

With the marketing umbrella quickly evolving to digital platforms, the traditional approach is losing its effectiveness. For B2B companies, this could make communicating with a potential customer even more difficult. Luckily, there’s a seamless tactic to connect with customers through different channels. Cross-channel marketing mixes and matches different channels to deliver a smoother customer experience, [...]

Implementing a Cross-Channel Marketing Strategy for B2B2019-07-08T12:56:13-05:00

Black Twig Communications Names Andy Teague New Senior Account Executive

Black Twig Marketing + Communications, a full-service public relations and marketing agency, announces Andy Teague as its new Senior Account Executive. Teague joins Black Twig with more than 10 years of experience in public relations, marketing and communications. Andy specializes in media relations, digital and traditional marketing and promotions. “We are thrilled to welcome [...]

Black Twig Communications Names Andy Teague New Senior Account Executive2018-10-10T07:44:19-05:00

LinkedIn: A Platform on the Rise

While most businesses have focused on Facebook, Twitter and Instagram as the main social media tools to promote their messaging, LinkedIn is now becoming a vital channel as well, especially for business-to-business companies and employees. LinkedIn, a social media platform that facilitates professional networking, has been active for 15 years now, but its services [...]

LinkedIn: A Platform on the Rise2018-10-09T10:27:59-05:00