Senior Account Executive/Account Supervisor

Title and Salary Commensurate with Responsibilities and Experience

Black Twig Marketing + Communications seeks a marketing and communications professional with broad experience including media relations to serve as an Senior Account Executive or Account Supervisor, for both Business-to-Business clients and Business-to-Consumer. The position is full time and is available immediately.

RESPONSIBILITIES INCLUDE:

• Develop and implement strategic marketing and communications plans, with the ability to update and adapt in line with client goals
• Research, develop, update, and execute new media and traditional media lists, editorial campaigns and content calendars; manage this work in others
• Monitor client media coverage/follow client news release pick-up
• Draft and maintain impressions and media tracking reports
• Create concepts and write content for various marketing communications platforms (website, e-newsletters, collateral, etc.)
• Arrange subject matter expert interviews and create case studies or bylined articles
• Arrange and manage client speaking engagements and award submissions for trade shows and otherwise
• Create concepts, execute and manage programs for e-newsletters to support client business development goals
• Contribute to social media strategies for B2C and B2B clients (Twitter, LinkedIn, Facebook, Instagram) that support client brand, marketing and sales goals
• Contribute to website strategies for positioning, content and development
• Manage multiple accounts strategically, while supervising a group of employees
• Collaborate extensively with high-level executives across several teams

QUALIFICATIONS:

• Bachelor’s degree in marketing communications, journalism, communications, public relations, or a related field. Advanced degree a plus.
• At least five (5) years experience with demonstrated success in media relations, all-channel marketing and client relationship management.
• Excellent writing, proofreading and editing skills, communications planning, issues and project management skills, creative, resourceful and results oriented.
• Strong strategic skills and mastery of marketing messaging, news and feature writing, project management and presentation development.
• Able to manage projects against deadlines, translate complex materials into comprehensible language for targeted audiences, and to work effectively and adapt to a small or large, corporate or entrepreneurial client organization.
• Strong cross group collaboration skills and ability to work efficiently on one’s own.
• Strong organizational and time management skills, exceptional work ethic and high level of energy and creativity.
• Thrives in a fast-moving environment and can handle a dynamic mix of planned and changing programs with tight deadlines.
  Social media management and writing skills.
• Agency experience, as a practitioner or as a client, a plus.