Midwest Digital Marketing Conference highlights importance of social media Each year at the Midwest Digital Marketing Conference (MDMC), hundreds of marketers from across the Midwest come together to learn from each other, network and outline ways to more effectively reach their individual audiences. Social media is always evolving and has become a much more important [...]
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So far Black Twig has created 13 blog entries.
Twitter was developed in 2006 as a micro-blogging platform. By sharing text-focused messages and posts called ‘Tweets’ users can share information with other users that ‘follow’ them. By following a user, their tweets and other followed user tweets show on a home feed collective of all the posts shared by each followed account. Black [...]
Producing great content is more than just SEO While at the Midwest Digital Marketing Conference (MDMC) in St. Louis, one of the most useful and educational presentations was from Julie Ewald, CEO and creative director at Impressa Solutions LLC. She educated the audience on how to produce “killer content” and maximize your ROI. According to [...]
With the marketing umbrella quickly evolving to digital platforms, the traditional approach is losing its effectiveness. For B2B companies, this could make communicating with a potential customer even more difficult. Luckily, there’s a seamless tactic to connect with customers through different channels. Cross-channel marketing mixes and matches different channels to deliver a smoother customer experience, [...]