Social media began as a mechanism to connect with old friends, share personal photos and virtually express oneself, but it has evolved into something much more. It is now an extremely powerful tool that brands can utilize to not only reach their desired audience but connect with them unlike other marketing tools. Platforms such [...]
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So far Black Twig has created 11 blog entries.
According to Forbes, more than 500 million people watch videos on Facebook every day and Cisco reports video content is expected to be the driving factor behind 85% of search traffic in the U.S. by 2020. As we traverse the ever-changing landscape of the marketing world, one notable shift is the increase of video usage [...]
It’s a question that we are asked many times: “So, what exactly is public relations?” Public relations, or PR, is the art of sharing your brand or company’s story so your customers, partners and even employees can see that what you do matters and even more importantly WHY what you do matters. And regardless [...]
Black Twig Marketing + Communications, a full-service public relations and marketing agency, announces Andy Teague as its new Senior Account Executive. Teague joins Black Twig with more than 10 years of experience in public relations, marketing and communications. Andy specializes in media relations, digital and traditional marketing and promotions. “We are thrilled to welcome [...]