As the year winds down, we’re taking a moment to spotlight the standout projects that defined 2024 at Black Twig.

Whether it was refining a strategy or crafting a creative pitch, these are the favorites that made an impact and reminded us why we love what we do.

Stephanie: “A project that has become a favorite this year focuses on the Travelers Protective Association. The work includes overhauling their marketing initiatives and essentially becoming their in-house (outsourced) marketing team. With redesigning their website, creating new brochures, and developing a new, consistent social media program I’m excited to see new traffic, new engagement with current members, and new opportunities through prospective members. It’s gratifying heading into the New Year with fresh content and collateral to move the needle on the association’s memberships not to mention our public outreach on TPA’s philanthropic arm, The Hearing Trust, as we’ve been able to develop and share incredible news stories about the grants this organization distributes to families with hearing impairments.”

Nick: “It has been an incredible year for our engineering clients at Black Twig. We’ve helped produce so many articles with the wonderful subject matter experts over at Valin Corporation and McClure Engineering, that it’s difficult to choose just one to highlight.

For Valin, we’ve helped publish pieces in key trade media outlets that cover the evolution of differential flow technology, crossover replacement parts from both a machine builder and a machine user’s perspective, and an entire “Coalescing 101” piece.

At McClure Engineering, we placed articles that cover mixing valves and their role in water safety, deciphering codes for fire protection standpipes, and key considerations for designing a material transfer station in pharmaceuticals.

These are just a few examples of the articles Black Twig helped place for our engineering clients in 2024. By continually publishing these technical, thought leadership pieces for our clients in key media outlets, we’re strengthening their brand in the industry and building trust among their most important audiences.”

Lauren: “I love seeing projects come to life that our architecture and construction clients are designing and building. One project that stands out this year is the grand opening of the Rawlings Experience at Westport Plaza this spring. Oculus Inc. was awarded this project several years ago, and seeing the design concepts from the rendering phase to the built environment has been rewarding both personally and professionally.

I really enjoyed interviewing the architects and designers behind the project, taking that information along with beautiful photos of the space, and writing compelling content for the client’s website, architecture & design award submissions, social media posts, and editorial pitches to the media. We have some outstanding earned media opportunities in progress that I can’t wait to see published in the new year.”

Greg: “One of my favorite projects this year has been the collaborative development of blog posts for RMC. These pieces represent a culmination of careful writing, strategic planning, and close collaboration with subject matter experts, ensuring the content is both accurate and deeply relevant to our growing audience.

What I’ve enjoyed most is the cohesive approach we’ve taken – tying each topic into broader themes that resonate with RMC’s mission while addressing timely issues around cybersecurity, operational technology, and risk management.

The effort has paid off: engagement with the blog has grown significantly over the past year, with metrics showing an increase in readership, time spent on the site, and audience interaction. It’s rewarding to see the impact of a thoughtfully crafted content strategy and to know that our work is helping to build trust and authority for RMC in an ever-evolving landscape.”

Rebecca: “My favorite campaign this year was KidSmart’s expansion into mid-Missouri. Black Twig strategically planned a comprehensive social and media relations campaign to create effective buzz around this historic event.

KidSmart provides free essential tools for learning and supplies to more than 90.000 students in need in the St. Louis area. This past summer, KidSmart was able to give back beyond their local community reaching classrooms in Columbia, MO, and beyond.

I went with KidSmart to Columbia to help pass out supplies to area teachers. Some educators drove more than two hours to participate in the drive-through event. It was nice to be there for the event and see first-hand the impact KidSmart makes on students and schools.”

Madelyn: “One of my favorite projects this year was updating Black Twig’s social strategy! It was a fun chance to get creative and refresh our marketing efforts. From revamping our content to implementing new tactics like paid social, it was great to dedicate the time to BT.”

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