Do you own and understand your Metrics & Analytics?

When it comes to your digital marketing efforts, your campaigns are only as successful as their ability to be measured. Not only should you be able to access results, but more importantly, you should understand them.

The digital marketing landscape is full of agency experts and it’s natural to trust their judgment and their reports. Still, it’s imperative for you to understand how your campaigns are performing so you know you’re getting the most from your investment.

Data and analytics can be overwhelming and hard to understand, but their importance cannot be understated. You need to be able to follow along and pay attention to real results to continue improving your business.

It’s Your Data
While your business’ success is ultimately measured by sales, the data behind those sales are important to understand your customers’ purchasing behaviors and elevate your decision-making. As a business owner or company, you should be able to see what’s happening on the back end at any given time to accurately track marketing efforts and sales.

Prioritization of Projects
With clear numbers and trends from your analytics, you can prioritize your company’s goals and current needs with your marketing partner. Using historical data, you’ll see what really worked in the past and what could use improvements. A clearer focus can save you money in the long run.

More Effective Collaboration
When you can share your analytics and data in real-time, you can collaborate better with your team and partners. With a better understanding of the progress and outcomes, strategies will be more aligned with your business needs and wants.

At Black Twig, we’ll make sure your analytics are owned by you and that you can access and analyze data and results when you need them most. Whether you want to improve your digital marketing strategy, have a big presentation on the horizon, or simply want to understand your customers’ journey more, we can get you and your company set up for success.

So how do you access and own your company’s data and analytics? Black Twig’s process begins first with setting up a Google Analytics account (or auditing an existing one) using your business name and desired login credentials. We can assist you in adding goals and conversion tracking to get the most out of your analytics and show you how to not only see the data but understand it in a way that makes sense for your business.

Once you’re ready to start collecting data, we’ll not only make sure you have access to see the numbers, but also make any necessary changes for the reporting outcome. You can share your credentials with your team and/or marketing partners so everyone who needs access has it, but you retain ultimate control and will have ownership forever.

Owning and accessing your company’s data and analytics is vital for the success of your digital marketing efforts. With your own data and analytics at your fingertips, you can make informed decisions that drive your business forward– saving you time and money and leading to more sales.

If you’re ready to take your data and analytics to the next level, contact Tom at Black Twig to get started today.