Partnering with a marketing and communications agency can be a game-changing move for businesses looking to boost visibility, build brand awareness, and scale to the next level.

But how do you know when it’s time to bring in an agency? The timing often depends on several factors, including your company’s goals, business stage, sales cycle, and internal resources.

If you’re wondering whether it’s the right moment to call in the experts, here are six common scenarios when hiring an agency makes perfect sense:

  • Launching a new product or service
    When it comes to introducing something new to the market, an effective agency will design, execute, and maintain a go-to-market strategy that creates buzz, attracts attention, establishes credibility and brand loyalty among your customers, business partners, and the media.
  • Expanding in new markets
    Breaking into a new city or market sector requires tailored messaging and strategic outreach. From market research to media relations campaigns to ribbon cutting celebrations, an agency can localize your go-to-market strategy for optimized results.
  • Recruiting staff
    Maybe you have a killer plan for your launch or expansion, but do you have the right team to staff it? Job recruiting through social media campaigns, creative promotions, and media coverage in the short-term can yield long-term retention and improved culture.
  • Preparing for major events
    From pre-event planning to day-of logistics and post-event support, organizing internal events, industry conferences, grand openings, and launch parties is an overwhelming undertaking that requires meticulous planning and oversight beyond the bandwidth of internal marketing and HR teams.
  • Aligning your internal team
    Many business owners know they should be doing some form of marketing or need a social media presence. Getting started can certainly be daunting, especially if leaders and managers have varying perspectives and visions for the company’s future. The right agency can help align marketing strategies with business goals and ensure consistent messaging across platforms.
  • Navigating digital transformation
    What social media platforms should I be on and how often should I post? Are people searching for my product or service online? Does my website content resonate with my different audiences? There is no cookie-cutter solution for digital marketing; an agency works to understand your digital footprint and your audiences’ communication style preferences, leaving a breadcrumb trail of valuable information to differentiate you from your competition and drive digital results.

Whether you need support for a short-term project or a long-term partnership, hiring an agency with a complete skill set often makes more financial and strategic sense than building an internal team.

Ready to take your business to the next level? Let’s chat and explore how the right agency can make it happen.

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