Partner Lauren Freinberg

Lauren Freinberg

Partner, Marketing & Public Relations Specialist

Lauren Freinberg is a partner at Black Twig Marketing + Communications who has over 10 years of marketing, public relations, and strategic communications experience. She and her partners acquired the firm in 2016 from the original ownership and has since been instrumental in growing Black Twig’s strategic marketing service offerings.

Lauren specializes in media relations, digital and traditional marketing, social media consulting, branding, event planning and promotions.

She has experience working with both business-to-business and business-to-consumer clients in a wide range of industries, including architecture, construction, non-profit, healthcare, manufacturing, real estate and legal and financial services sectors.

Lauren has helped grow brand awareness and lead generation for many local and national clients, including Cutex Brands, Oculus Inc., Poettker Construction, MERS Goodwill, UHY Certified Public Accountants, Prosthetic & Orthotic Care, Inc, and Wellington Environmental.

Lauren got her start in communications working in the Corporate Reputation & Branding department at Fleishman-Hillard in St. Louis.

Prior to joining Black Twig in 2012, Lauren was a public relations specialist at Werremeyer Creative in St. Louis. She was responsible for establishing and growing a public relations department for the firm, and worked with clients including Wells Fargo Advisors, Saint Louis University Hospital, Total Access Urgent Care, Priority Plastics and SouthSide Early Childhood Center.

Lauren graduated with a Bachelor of Arts in English from Loyola University of Chicago. She is a member of the American Marketing Association (AMA).