Meet The Staff – Business on Business
Ever wonder what it’s like to work in business development and association management? Take a listen to what Tom and Kate have to say on these subjects.
Turning Earned Media into Long-Term Marketing Assets
Earned media is more than exposure; it’s third-party validation that builds authority and credibility. Instead of treating a media “hit” as a one-time promotion, you can transform it into website authority content, a social media series, a conference sales tool, and a client engagement opportunity. These actionable strategies extend the shelf life of your media coverage and maximize its ROI.
Looking at Next Year with 2020 Vision
The Black Twig staff discuss our experiences in marketing and public relations in 2020 and what to expect in the new year.
Why You Should Use Video as a Marketing Tool
BT’s own Tom Gatti explains why you should consider using video in your marketing efforts.
