Boosting Brand Awareness

With an estimated 3.78 billon users today, social media has become one of the most utilized tools to connect with any target audience, either in the U.S. or worldwide.

Long gone are the days of social media being an option for brands. As social media has evolved, companies have recognized the need to utilize these platforms to stay connected to their audiences and help build greater brand awareness.

Social media is now a part of any effective marketing strategy.

It is easy to see why sharing content is a necessary aspect of all marketing strategies, but there is a correct way to make the biggest impact with engagement and impressions. Regardless of the industry, it is important for any business to create tailored content for each specific platform, use visuals and engage with its audience through tracking, monitoring and directly responding to comments.

So, what are the best ways to get noticed by potential customers on social media?

1. Get Visual
Visuals are critical. From stock photos to beautifully curated in-house graphic designs, you need to grab the attention of your target audience with visuals.

2. Get Personal
Make time to plan out the posts and take each platform into consideration when developing content. Tailor your messaging, hashtags and images to the channel that you plan to put it on. Providing content that best suits a specific platform will result in greater engagement and reach.

3. Get Moving
Post frequently and make sure that the look and feel of your content is consistent with your brand. Responding to comments and inbox messages in a timely manner is one of the best ways to show the audience that your brand is listening.

It is essential to monitor and track everything!

As your brand continues to grow and evolve month over month, it can only be shown through accurate measuring. Many platforms have their own tracking systems, but it is important to use an outside source as social platforms continue to change their user privacy settings.

Social media marketing tools, such as Hootsuite, Hubspot or Falcon.io, are among many that allow post scheduling and analysis. These tools provide tracking across all platforms on one easy-to-use dashboard.

Overall, an effective social media strategy is pivotal to successfully grow your brand awareness.

Understanding your audience and platforms, along with consistent posting and engagement, will help you get the most out of your social media efforts.

To see what Black Twig can do to raise your brand awareness through social media, call us at 314-536-8906.