Travelers Protective Association

Founded in 1890 as a fraternal benefit society to provide fellowship and insurance to traveling salesmen, The Travelers Protective Association of America (TPA) is a nonprofit organization committed to improving lives.

When TPA sought to enhance its brand presence, grow membership, and foster deeper engagement, Black Twig implemented a multi-faceted marketing strategy. By leveraging expertise in social media, website development, media outreach, and member advocacy, Black Twig delivered impactful results for the organization.

Black Twig developed and executed a comprehensive social media strategy to connect TPA with younger demographics. Using platforms like Facebook, Instagram, and LinkedIn, we crafted compelling stories and highlighted TPA’s benefits. Targeted advertising campaigns were designed to attract new members. We also encouraged TPA members to become advocates with creative collateral, creating a ripple effect that extended the organization’s reach.

To revamp TPA’s digital presence, Black Twig optimized the website to emphasize TPA’s mission and membership benefits. By incorporating member testimonials, success stories, and interactive features, the website became more engaging and informative.

Black Twig increased TPA’s visibility through targeted media outreach. By crafting compelling narratives about TPA’s impact and Hearing Trust initiatives, we secured press coverage that positioned the organization as a leader in its communities across the country.

Black Twig also developed creative materials to demonstrate the value of TPA membership. Through brochures, newsletters, and email campaigns, the agency maintained consistent communication with members, ensuring they remained informed and engaged. These efforts reinforced the benefits of TPA membership and strengthened member loyalty.

By partnering with Black Twig, TPA successfully elevated its brand presence, attracted new members, and deepened engagement within its community. This case study demonstrates the power of strategic, integrated marketing in achieving organizational goals.