Title and Salary Commensurate with Responsibilities and Experience; Established Promotional Path

Black Twig Marketing & Communications has an immediate opening for an energetic and self-starting team member to join our agency. We’re seeking a PR and marketing professional with a background in and a passion for both Business-to-Consumer and Business-to-Business communications, with an emphasis on developing and executing media relations campaigns and social media strategies including content development. Experience in organic and paid SEO a plus. The position is full time and is available immediately.

RESPONSIBILITIES INCLUDE:

• Research, develop, and update new and traditional media lists, editorial campaigns and content calendars for earned media opportunities.
• Create concepts and write content for various marketing communications platforms (news releases, website, e-newsletters, collateral, etc.)
• Arrange subject matter expert interviews and create case studies or bylined articles
• Develop and pitch stories to local, regional and national news media; Monitor client media coverage/follow client news release pick-up
• Manage and report on social media engagement, earned media impressions and digital marketing analytics
• Develop and execute social media content and recommend strategies for B2C and B2B clients (Twitter, LinkedIn, Facebook, Instagram) that support client brand, marketing and sales goals
• Oversee social media strategies for multiple and diverse clients
• Create concepts, execute and manage programs for e-newsletters to support client business development goals

QUALIFICATIONS:

• Bachelor’s degree in marketing communications, journalism, communications, public relations, or a related field.
• Three years+ experience with demonstrated success in media relations and social media, all-channel marketing.
• Social media management and writing skills.
• Excellent writing, proofreading and editing skills, communications planning, issues and project management skills, creative, resourceful and results oriented.
• Strong strategic skills and marketing messaging, news and feature writing, project management and presentation development.
• Able to manage projects against deadlines; work effectively and adapt to a small or large, corporate or entrepreneurial client organization.
• Strong organizational and time management skills, exceptional work ethic and high level of energy and creativity.
• Agency experience a plus.