The Highs and Lows of 2024 Super Bowl Commercials
As the Super Bowl kicked off, so did the $7 million 30-second commercials. Celebs like Beyoncé strutted, but not every ad scored. The Black Twig office gives its take on the night's hits and misses.
Earned Media Opportunities
We love earned media at Black Twig. There is nothing that influences potential buyers quite like third-party validation and endorsement. The secret sauce is finding ways to earn that media exposure without having to buy an ad.
Contributed Editorials: What’s what?
Audiences see far more value in a piece of content in the media that they know wasn’t paid for as opposed to an obvious advertisement.
Showing off Your Expertise
Thought leadership articles provide the opportunity for organizations to flex their knowledge and offer a unique point-of-view.
