From Classrooms to Client Lists
Want to know what it’s really like to intern at Black Twig? Anna Grace shares what agency life taught her that the classroom couldn’t.
Turning Earned Media into Long-Term Marketing Assets
Earned media is more than exposure; it’s third-party validation that builds authority and credibility. Instead of treating a media “hit” as a one-time promotion, you can transform it into website authority content, a social media series, a conference sales tool, and a client engagement opportunity. These actionable strategies extend the shelf life of your media coverage and maximize its ROI.
The Ins and Outs of Digital Marketing in 2026
Digital marketing in 2026 is already showing its hand. The platforms are shifting, audiences are more selective, and the tactics that once drove quick wins are losing their edge. What’s rising to the top instead is a more thoughtful approach that prioritizes clarity, connection, and long-term impact over noise. These ins and outs highlight where digital marketing is headed and how to stay ahead of the curve.
Breaking Down On Brand with Jimmy Fallon
Recently, we asked our team to tune in to On Brand with Jimmy Fallon, a high-pressure competition where marketing creatives pitch real campaigns under tight deadlines. Let's get the BT Teams' thoughts on how things went down.
