Getting back to the basics is one step Cutex Nails, America’s nail polish removing company, and Black Twig have taken together.

Traditional media tours are still as powerful and beneficial tools for companies. Cutex landed multiple hits in women’s interest magazines and a national spot on the Today Show.

A media tour is an excellent technique to make your product known to its target market. This was especially crucial for Cutex with the product launch of the Advanced Revival under way. A critical resource in PR is building strong relationships with editors, writers, reporters and bloggers in your targeted audience. Meeting your industry’s influencers face-to-face is crucial for a long lasting relationship and demonstrating your service or product. Media tours allow editors and others to meet the brand and get to know the product.

With the help of Black Twig’s staff, Cutex was able to arrange multiple meetings with key beauty editors. Cutex was prepared with key scientists ready to back up their new product claims with documented research and Black Twig staff to help interact with the editors and others to get the coverage of their new product. The results of the media tour were outstanding. When all is said and done Cutex’s target audience will know more about the products and their benefits.

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Earned Media Opportunities

We love earned media at Black Twig. There is nothing that influences potential buyers quite like third-party validation and endorsement. The secret sauce is finding ways to earn that media exposure without having to buy an ad.