Social Media Strategy Part One: Platforms and Engagement

Over the last ten years, social media has drastically changed the way in which people live their lives. How people learn about new brands/products, interact with companies and shop, are all influenced by the power of social media.

Leveraging the power of content and social media marketing can help elevate your audience and business in a dramatic way. It is vital for any business to understand the fundamentals of social media marketing in order to build a foundation that will serve customers, the brand and the bottom line. Making sure your brand is using the proper social media channel and engaging with fans are two of the most important aspects for implementing a strong social media strategy.

Using the proper channel

It won’t matter how great your content is if it is posted using the wrong platform. Each platform, Facebook, Instagram, Twitter, LinkedIn, etc., have very distinct audiences and uses. For example, based on a recent Pew Research Center study, a majority of LinkedIn users are between the ages of 30-49, have at least one graduate degree and make $75K+ a year, whereas most Instagram users are between 18-29, have some college education and make between $50-75k a year.

As a result, it is key to look at your buyer personas when choosing your social media channels.