Choosing the Right Marketing Strategies in the New Year

As 2021 draws to a close, it is important to look ahead and determine how you’re going to grow your business in 2022.

It’s an ideal time to plan out the best strategies to market your company and take the proper steps to keep your brand top of mind with your audience.

1. Content creates deep, strong roots

When Bill Gates published “Content is King” to the Microsoft website in 1996, he accurately predicted exactly where we are today. He began by writing, “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” Today, as it was back then, relevant story telling remains a driving force behind the success of all businesses throughout the world.

In today’s competitive business landscape, your marketing strategy needs to be built around your content rather than the other way around. Whatever the platform; a trade publication, social media, email, blog post or video, your story is what links your brand to your audience. This link creates greater familiarity, builds awareness, raises consideration and drives sales.

2. Superior customer service will plant the seed for new business

Keeping customers happy is the easiest way to increase repeat business. More importantly, it is a way to get them to talk about their positive experience. Word-of-mouth marketing remains one of the most effective marketing methods for both B2B and B2C companies. Whether it’s one-to-one discussions with their peers or sharing their praise through online reviews, people are bound to talk.
Your customers want to help tell your story when something great happens. So, the better you are at exceeding your clients’ expectations, the better the comments will be that come from their mouths or keyboards.

3. Social media continues to be one of the strongest limbs of the marketing tree

Considering the average user typically has more than eight social media accounts, it’s safe to say that social media connects you with your audience on a personal level, helping to make up for the lack of available human interaction.
Social media marketing empowers businesses to create genuine connections with their audiences. These connections are made on a personal level, which helps provide brands the human element they may be missing.

3 ½. Video is like a tree that continues to bear fruit all year long

If a picture is worth a thousand words, imagine the impact of a video. We know from experience, it’s pretty big.

Companies have been creating and sending email newsletters for more than a decade, but marketers should consider the power video has on its audience. Not unlike a movie or a commercial, a well thought out video can immerse prospects and customers further into your brand.

With a multitude of ways to create affordable video content, marketers now have the tools to accomplish all their video goals.

Following any (or all) of these tips can help grow your business in 2022. To learn how Black Twig can help get your marketing efforts on the right track in the new year, give us a call at 314-536-8906.

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