The Highs and Lows of 2024 Super Bowl Commercials
As the Super Bowl kicked off, so did the $7 million 30-second commercials. Celebs like Beyoncé strutted, but not every ad scored. The Black Twig office gives its take on the night's hits and misses.
2024 Trends and Predictions
As 2023 comes to an end, the team at Black Twig took the time to dust off their crystal balls and look at what we think the upcoming year has in store for the Marketing and PR Industry.
Using Community Relations to Amplify Business Impact
In the heart of every thriving business lies a core truth: You are only as strong as the communities you serve. At Black Twig, we believe a thoughtful community relations plan is not just corporate responsibility but a strategic business pillar that propels growth and personal development.
Earned Media Opportunities
There's nothing that influences potential buyers quite like third-party validation and endorsement. The secret sauce is finding ways to earn that media exposure without having to buy an ad.
