A new website with updated brand colors, iconography and directed messaging were all part of the plan.

A strategic plan for the AppointLink website was meticulously orchestrated, beginning with a comprehensive exploration of client objectives and target audience analysis. The process focused on defining key performance indicators, mapping user journeys, and establishing information architecture to ensure optimal user experience. By emphasizing thorough research and strategic groundwork, Black Twig was able to set the stage for a seamless and impactful website design that aligned perfectly with AppointLink’s goals.