With consumer recognition stagnant at 83% in 2011, Cutex Brands hired Black Twig to help revitalize the iconic nail polish remover brand and position them as an innovative care company that provides comprehensive solutions for nail, hand and foot care.

Our team developed and implemented a social media strategy for Facebook, Pinterest and Twitter, and established a new Instagram page. Through guerilla marketing tactics, hyper-local in-store contests and giveaways, third-party influencer campaigns and Facebook advertising, our team maintained an average of 200,000+ engaged enthusiasts across the platforms annually. As a result, consumer recognition of the brand grew to more than 90% by 2017. The social media buzz, coupled with our media relations strategy, caught the attention of beauty brand mogul Revlon, which purchased Cutex Brands in 2018.

If you would like to learn more about how Black Twig can improve your brand, you can reach us through our contact form or by calling 314-536-8906.

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