When Oculus Inc. acquired a Portland, Oregon-based hospitality interior design firm in 2017, they came to Black Twig to promote the company’s expansion in the competitive West coast market.
Over the course of Black Twig’s nearly five-year relationship with Oculus, media relations efforts have evolved from company announcements – including new market and sector entries, new staff hires and promotions, and philanthropic initiatives – to more technical and targeted thought leadership efforts for the company’s designated subject matter experts.
Black Twig’s strategy led Oculus to become a regular contributor with the FacilitiesNet network of publications, including Building Operating Management and Healthcare Facilities Today. Since first appearing in the publication in 2018, Oculus has provided numerous thought leadership articles, interviews, and quotes for a variety of audiences and industry sectors. Oculus’ subject matter experts have been featured in seven print editions (including two cover stories), countless online features, and were asked to participate in a webinar series promoted to the network’s 150,000+ subscribers. These thought leadership opportunities have helped position Oculus Inc. as an award-winning full-service architecture and interior design firm with three offices across the country with plans to grow.
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