The true power of media relations is on full display through our work with Valin Corporation. As a leading national technical solution provider, it is essential for Valin’s potential customers to pre-qualify them as experts in the industry.
Our team worked with Valin’s marketing department to establish a media relations program to achieve this goal. For the better part of the last decade, we have worked with the engineering experts at Valin to develop and place contributed articles in the industry’s most read and respected publications.
Black Twig is proud to be a part of the Valin marketing team whose approach has become the standard for effective content marketing in the B2B space. In fact, when speaking with other B2B prospects, Black Twig often points to Valin’s effort as the marketing model to emulate. By building a robust library of educational content, Valin efficiently demonstrates its expertise to its audience.
Businesses prefer to do research at their own pace, and with these resources readily available on the Valin website, they can find everything they need with ease before making a purchasing decision. We find that many B2B companies operating today don’t believe that their story/work/expertise is particularly interesting. Not only is it interesting, but it’s exactly what a prospect needs to hear in order to give that organization their trust. This is especially true when Valin-authored content is originally published in a separate media channel, such as a trade magazine. This kind of third-party validation only reassures the customer’s confidence and trust in the Valin brand.
If you would like to learn more about how Black Twig can improve your brand, you can reach us through our contact form or by calling 314-536-8906.