We love earned media at Black Twig. There is nothing that influences potential buyers quite like third-party validation and endorsement. The secret sauce is finding ways to earn that media exposure without having to buy an ad.
The marketing industry accounts for 4% percent of all global greenhouse gas emissions. As consumer trends evolve with the changes in our climate, marketers across the globe are modifying their strategies to include more sustainable practices for a greener industry. Learn how you can make a difference in your workplace.
To effectively convert potential leads, it is crucial to utilize different marketing channels. Public relations, traditional and digital advertisements, social media, and email marketing can help introduce your business to potential customers and increase brand awareness.
As the marketing landscape shifts to become customer-centric, it’s imperative to connect with your customers and prospects through the most innovative marketing channels available.