Consumers in every industry are increasingly engaging with brands that are able to connect with them using videos and photos. Today, online videos account for half of all mobile traffic. By 2018, video will be 79 percent of all consumer internet traffic.
It’s clear that video is here to stay.
Black Twig’s work creating product-demonstration videos for our business-to-consumer client Cutex Brands proves just how engaging video can be when integrated into a cross-platform marketing strategy. Three weeks after posting the video to the brand’s Facebook page, the video had reached nearly three times as many people as comparable posts that included only an image or text. You can see the video here.
Videos are proven to increase the click-through rates of emails by 65 percent and, when included on a landing page, can increase conversion by 80 percent. Visual storytelling is a powerful approach to reaching your brand’s target audience and is versatile enough to be incorporated into every avenue of your current marketing strategy.