A brand is the company’s face, reputation and identity and is the first impression made on both current and potential customers. But what exactly is a brand? Branding is defined as “the process of creating a unique name and image in a customer’s mind.” Therefore, a successful branding strategy results in brand equity, the value [...]
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Company adds Samantha Holsten as Account Coordinator ST. LOUIS (June 13, 2017)— Black Twig Marketing & Communications, LLC, a leading St. Louis-based public relations and marketing firm, announces Samantha Holsten has joined the company as an Account Coordinator. Holsten will focus on clients in the business-to-business and event marketing divisions. "We are fortunate to have [...]
Public Relations and Advertising are two very different practices, yet they share one common goal: generate exposure for a company or brand. Maintaining that consistent presence is critical for brand recognition, which is why spending money on traditional advertising is an attractive tactic to motivate people to buy a company’s product or service. As a [...]
In the Business to Business (B2B) world of print media, contributed media placements generally fall into one of two categories, case studies and bylined articles. There are of course news releases as well, but those are more dictated by the impact and quality of the news your company is releasing. When you have a story [...]