Public Relations and Advertising are two very different practices, yet they share one common goal: generate exposure for a company or brand. Maintaining that consistent presence is critical for brand recognition, which is why spending money on traditional advertising is an attractive tactic to motivate people to buy a company’s product or service. As a [...]
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In the Business to Business (B2B) world of print media, contributed media placements generally fall into one of two categories, case studies and bylined articles. There are of course news releases as well, but those are more dictated by the impact and quality of the news your company is releasing. When you have a story [...]
Perhaps it was an important company announcement on a news website? Maybe it was an interview about your product offering or company growth in a print magazine? It could be a TV spot or a radio roundtable on an industry topic or trend? There are many different ways to get in front of the media [...]
Public Relations and Marketing have both traditionally fallen into the communications realm of business. In the past, there have been distinct lines that could be drawn to distinguish between the two practices and their unique attributes. Traditionally speaking, public relations have been seen as a field where the communications of a company are managed positively [...]