Once you determine which platforms to use, it is important to engage and listen to your fans. If you stick to publishing and skip engagement, you will miss out on an opportunity to organically grow your following by interacting with fans and reaching new audiences. Responding to questions and comments is a great way to [...]
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Over the last ten years, social media has drastically changed the way in which people live their lives. How people learn about new brands/products, interact with companies and shop, are all influenced by the power of social media. Leveraging the power of content and social media marketing can help elevate your audience and business in [...]
A brand is the company’s face, reputation and identity and is the first impression made on both current and potential customers. But what exactly is a brand? Branding is defined as “the process of creating a unique name and image in a customer’s mind.” Therefore, a successful branding strategy results in brand equity, the value [...]
Company adds Samantha Holsten as Account Coordinator ST. LOUIS (June 13, 2017)— Black Twig Marketing & Communications, LLC, a leading St. Louis-based public relations and marketing firm, announces Samantha Holsten has joined the company as an Account Coordinator. Holsten will focus on clients in the business-to-business and event marketing divisions. "We are fortunate to have [...]