Perhaps it was an important company announcement on a news website? Maybe it was an interview about your product offering or company growth in a print magazine? It could be a TV spot or a radio roundtable on an industry topic or trend? There are many different ways to get in front of the media [...]
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Public Relations and Marketing have both traditionally fallen into the communications realm of business. In the past, there have been distinct lines that could be drawn to distinguish between the two practices and their unique attributes. Traditionally speaking, public relations have been seen as a field where the communications of a company are managed positively [...]
Company adds Brittni Snidle and Alison Wittels as Account Executives Black Twig Marketing & Communications, LLC, a leading St. Louis-based public relations and marketing firm, announces Brittni Snidle and Alison Wittels have joined the company as Account Executives. Snidle and Wittels will focus on clients in health care and the public sector. "We are thrilled [...]
A consistent and thoughtful social media presence allows both business-to-business and business-to-consumer brands to engage with target audiences effectively on a local and national level. To measure effectiveness, brands record and analyze data, including post reach and engagement, to identify what aspects of its shared media strategy are appealing to online and social audiences. The [...]