Why hyper-local marketing is key for companies, organizations after COVID

Businesses that rely on consumer dollars are continuing to struggle from COVID-19. Not only are mandates effecting business, but the weary public is holding on to their disposable income longer.

Whether you own or manage a restaurant, an entertainment venue, a hotel, a non-profit organization or anything in between, it is likely that COVID has changed the way you do business.

Companies that have adjusted well have found themselves rebranding or re-inventing the way they do business

Although it may seem like a daunting task, for a small to mid-sized business with a modest budget and small staff, kick starting your rebranding efforts with hyper-local marketing may be the best way to go.

One way to pull this off is by focusing on spreading the word through local media.

Through hyper-local marketing, you are reaching those people who are within driving distance to stop by at a moment’s notice.

Utilizing social media influencers can also pay big dividends.

According to a study from the Journal of Marketing, there is a positive link between online influence and how close an influencer’s followers are located geographically.

The closer a follower is on a map to someone who posts an online recommendation, the more likely that follower is to listen to that recommendation.

Through its work with MERS Goodwill, Black Twig is constantly reaching out to local media throughout Missouri and Southern Illinois to inform them on the latest events at Goodwill’s retail stores and donation centers, and their career and mission based programs such as the Goodwill Excel Centers, tuition-free high schools that gives adults the opportunity to earn an actual high school diploma.

Receiving positive news placements in specific markets from St. Louis to Columbia and Poplar Bluff to Springfield keeps Goodwill relevant in their local markets.

This helps drive more traffic to its stores, more donations to the organization, and more students enrolling into the Excel Centers and a number of other skills training and employment services, all supporting Goodwill’s mission of changing lives through the power of work.

To increase visits to 9 Mile Garden, a food truck garden in the St. Louis suburb of Affton, Mo., Black Twig has worked with social media influencers who share their experiences at 9 Mile Garden with their followers.

Providing highlights of their experience can serve as valuable exposure for, and lead to their followers visiting, the venue as well.

If you are thinking about re-inventing yourself after COVID has hit you hard, we would be happy to help.

Until October 29, 2021, we are offering non-profits and retailers a 50% discount on our full-day Idea Factory session. These sessions are structured and facilitated by a senior partner with experience in research, account service, strategic planning, public relations and marketing communications and will provide you with a marketing roadmap that can be implemented on your own or with the help of our firm.

To learn about how Black Twig’s Idea Factory can help your business or organization, call 314-536-8906.

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