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So far btcllc has created 91 blog entries.

How to Budget for PR When You’re Spending on Advertising

Public Relations and Advertising are two very different practices, yet they share one common goal: generate exposure for a company or brand. Maintaining that consistent presence is critical for brand recognition, which is why spending money on traditional advertising is an attractive tactic to motivate people to buy a company’s product or service. As a [...]

We’ve got a media hit!!…… now what?

Perhaps it was an important company announcement on a news website? Maybe it was an interview about your product offering or company growth in a print magazine? It could be a TV spot or a radio roundtable on an industry topic or trend? There are many different ways to get in front of the media [...]

The Importance of Understanding SEO for Marketing and PR Professionals Alike

Public Relations and Marketing have both traditionally fallen into the communications realm of business. In the past, there have been distinct lines that could be drawn to distinguish between the two practices and their unique attributes. Traditionally speaking, public relations have been seen as a field where the communications of a company are managed positively [...]