News & Insights
2024 Trends and Predictions
Black Twig2023-12-19T14:50:10-06:00December 19th, 2023|strategic planning|
As 2023 comes to an end, the team at Black Twig took the time to dust off their crystal balls and look at what we think the upcoming year has in store for the Marketing and PR Industry.
Using Community Relations to Amplify Business Impact
Black Twig2023-11-21T15:30:39-06:00November 21st, 2023|strategic planning|
In the heart of every thriving business lies a core truth: You are only as strong as the communities you serve. At Black Twig, we believe a thoughtful community relations plan is not just corporate responsibility but a strategic business pillar that propels growth and personal development.
Earned Media Opportunities
Black Twig2023-10-17T16:33:32-05:00October 17th, 2023|media relations|
We love earned media at Black Twig. There is nothing that influences potential buyers quite like third-party validation and endorsement. The secret sauce is finding ways to earn that media exposure without having to buy an ad.
The Importance of Calls to Action
Black Twig2023-09-19T09:01:37-05:00September 19th, 2023|strategic planning|
Learn more. Read more. Get the details. Calls to action are standard practice, but that doesn’t mean they have to be expected. Find out if your calls to action are cutting it in our latest blog.
Fueling Your Journey to SEO Excellence
Black Twig2023-08-29T10:37:52-05:00August 29th, 2023|content development|
Amidst the dynamic marketing landscape, blogging's value might seem obscured by social media. But don't dismiss it too quickly. Blogs hold the potential to unlock your brand's goals. They power SEO, amplify web traffic, and drive conversions—a trifecta for digital success.
The Hidden Power of Brand Personality
Black Twig2023-08-02T10:54:42-05:00July 31st, 2023|news|
Recent studies have indicated that most consumers, approximately 55%, tend to gravitate toward brands that possess a unique online identity. In today's highly competitive social media landscape, brands must set themselves apart from the rest of the crowd by displaying a captivating and distinctive persona.
