News & Insights
Earned Media Opportunities
Black Twig2023-10-17T16:33:32-05:00October 17th, 2023|media relations|
We love earned media at Black Twig. There is nothing that influences potential buyers quite like third-party validation and endorsement. The secret sauce is finding ways to earn that media exposure without having to buy an ad.
The Importance of Calls to Action
Black Twig2023-09-19T09:01:37-05:00September 19th, 2023|strategic planning|
Learn more. Read more. Get the details. Calls to action are standard practice, but that doesn’t mean they have to be expected. Find out if your calls to action are cutting it in our latest blog.
Fueling Your Journey to SEO Excellence
Black Twig2023-08-29T10:37:52-05:00August 29th, 2023|content development|
Amidst the dynamic marketing landscape, blogging's value might seem obscured by social media. But don't dismiss it too quickly. Blogs hold the potential to unlock your brand's goals. They power SEO, amplify web traffic, and drive conversions—a trifecta for digital success.
The Hidden Power of Brand Personality
Black Twig2023-08-02T10:54:42-05:00July 31st, 2023|news|
Recent studies have indicated that most consumers, approximately 55%, tend to gravitate toward brands that possess a unique online identity. In today's highly competitive social media landscape, brands must set themselves apart from the rest of the crowd by displaying a captivating and distinctive persona.
Do you own and understand your Metrics & Analytics?
Black Twig2023-06-26T10:18:25-05:00June 26th, 2023|news|
When it comes to your digital marketing efforts, your campaigns are only as successful as their ability to be measured. Not only should you be able to access results, but more importantly, you should understand them.
Marketing Responsibly: How to Work Toward A Greener Future
Black Twig2023-04-27T16:05:39-05:00April 27th, 2023|strategic planning|
The marketing industry accounts for 4% percent of all global greenhouse gas emissions. As consumer trends evolve with the changes in our climate, marketers across the globe are modifying their strategies to include more sustainable practices for a greener industry. Learn how you can make a difference in your workplace.
