Recent studies have indicated that most consumers, approximately 55%, tend to gravitate toward brands that possess a unique online identity. In today's highly competitive social media landscape, brands must set themselves apart from the rest of the crowd by displaying a captivating and distinctive persona.
The marketing industry accounts for 4% percent of all global greenhouse gas emissions. As consumer trends evolve with the changes in our climate, marketers across the globe are modifying their strategies to include more sustainable practices for a greener industry. Learn how you can make a difference in your workplace.
To effectively convert potential leads, it is crucial to utilize different marketing channels. Public relations, traditional and digital advertisements, social media, and email marketing can help introduce your business to potential customers and increase brand awareness.
There are many benefits to incorporating social media advertising into your digital marketing strategy. It’s affordable for businesses of almost any size and can yield higher conversion rates than traditional advertising.